Ethanolamine, Benzalkonium chloride, Formaldehyde, and Heavy Metals. These are just some of the ingredients found in traditional mascaras. I don’t know about you, but I’ve been known to poke those wands straight into my eye a time or two, so best to keep those ingredients out of my mascara and out of my eyes. Here are some of the top-performers from those natural mascaras that I’ve tested and loved.  



Lily Lolo — Best Buildable Volume

Photo Credit: @lilylolousacanada

This is the mascara I’m currently using for my everyday work week look. At $20, it’s incredibly affordable and applies without caking or clumping. I use two to three coats for lashes that are lengthened without being covered in toxins. Vegan. Gluten Free. Natural. 


Jane Iredale — Lengthening + Volumizing 

Photo Credit: @janeiredale

Perfect for those who want super lush and thick looking lashes in one coat! Super buildable coverage with special Cellulose Fibers that help thicken and make lashes appear bigger and fuller. At $33, Jane Iredale Mascara should be your go-to for the one that does it all. Gluten Free. Non Toxic. 


Pacifica — Super Dark + Lengthening 

Photo Credit: @pacificabeauty

With an incredibly unique wand that gets longer and shorter with a simple twist, this mascara can lengthen and create volume with one brush; plus it has unicorns on the packaging! The super moisturizing and conditioning formula takes lashes to new levels for a magical $15.99. 100% Vegan. Cruelty Free. 


Honest Beauty — Most Dramatic 

Photo Credit: @honestbeauty

Dual ended primer + mascara makes this pick a top choice for that extra dramatic look. The primer is perfect for conditioning and lengthening, while the mascara defines and darkens to make eyes pop. I keep this in my makeup bag for those evening or weekend events when I need to be a little extra. For $22, you can’t go wrong with a 2-in-1 choice for drama and style! Cruelty Free. Paraben Free. 


Kjaer Weis — Splurge-worthy

Photo Credit: @kjaerweis

With gentle and high-quality ingredients like Jojoba Oil, Castor Seed Oil, and Lavender Flower Water this rich formula will make you feel like a queen. $38 gets you this specially designed wand that lifts and lengthens lashes to new heights. Gluten Free. Cruelty Free. Made in Italy.


W3LL People — Everyday Volume 

Photo Credit: @w3llpeople

Bold and fluffy lashes are easy to create with this clump-free formula for $21.99. The rubber wand is totally unlike anything else and helps to get even the tiniest lashes covered with the super dark nourishing formula. Perfect for everyday use, but has the ability to build up for a dramatic night time look as well. Gluten Free. Cruelty Free. Tar Free. 


100% Pure — Light and Natural 

Photo Credit: @100percentpure

Fruit-infused mascara made with black tea, berries, and cocoa makes this not only, smell amazing, but work amazingly well too! At $26, I love this mascara for a light coat when you are trying to perfect that “no-makeup” makeup look. Vegetarian. 


Fitglow Beauty — Nourishing Boost 

Photo Credit: @fitglowbeauty

Frail and brittle lashes no more when you use this powerful formula that is actually good for your lashes. The tapered and full brush helps build long and strong lashes. At $38 you get potent vitamins and minerals that will feel as good as it looks. Vegan. Cruelty Free. Gluten Free. 



What’s your favorite non-toxic mascara?